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AI Proposal Generator for Consultants

An AI proposal generator that drafts client-ready scope, pricing, and timelines from a consultant's own past winning proposals, cutting proposal creation from hours to minutes.

Every consulting engagement starts the same dispiriting way: a prospect asks for a proposal, and the consultant opens last quarter's Google Doc, strips out the old client's name, and starts the slow work of rewriting scope, pricing, and timeline from scratch. For a solo consultant billing $150-$300 an hour, that's 3-15 hours of unbillable work per proposal — hours that don't get invoiced, don't move a project forward, and directly compete with the actual client work that pays the rent. Ideabrowser's research on this space puts the number even higher for complex engagements, describing consultants who "shave 15 hours off each proposal" once they stop writing from a blank page.

Built for Solo Founders, Side Hustlers, Freelancers.

The AI writing tools market broadly is projected to reach $244.2 billion by 2025, growing at more than 20% CAGR as AI-assisted document generation moves from novelty to default workflow across professional services (Virtue Market Research; Siege Media 2025 AI writing statistics).

Suggested stack: Next.js 14 (App Router) + Vercel, Supabase (Postgres + Auth + Storage), Claude Sonnet (structured output) + GPT-4o fallback, pgvector (via Supabase), @react-pdf/renderer, Stripe Billing. Weekend scope: about 10 hours.

The Problem

Every consulting engagement starts the same dispiriting way: a prospect asks for a proposal, and the consultant opens last quarter's Google Doc, strips out the old client's name…

The Solution

ProposalPro is an AI-native proposal generator built specifically for independent consultants and small consulting teams — not a general-purpose document editor with an AI button…

Market Research

The AI writing tools market broadly is projected to reach $244.2 billion by 2025, growing at more than 20% CAGR as AI-assisted document generation moves from novelty to default…

Competitive Landscape

Proposify — The closest direct comparable: proposal creation, e-signature, and analytics for agencies and small teams, with light AI content suggestions layered on. Strong…

Business Model

Free ($0) — AI readiness / proposal-health assessment plus a limited number of generations per month; the lead-gen wedge that gets a consultant to try the core loop with zero…

Recommended Tech Stack

Next.js 14 (App Router) + Vercel — Dashboard, proposal editor, and public share links in one deploy; Edge functions handle the AI generation route for low-latency streaming while…

AI Prompts to Build This

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  1. 1. Project Setup

    Build the weekend MVP of "ProposalPro": draft a client-ready proposal in a consultant's own voice from their past winning proposals, and see when the client opens it.
    
    Stack: Next.js (App Router), TypeScript, Tailwind, Supabase (Postgres with pgvector, Row Level Security, Auth with email magic link), Claude (Anthropic API) with structured output, and an embeddings API that returns 1536 dimensions. Deploy on Vercel.
    
    Tables (Row Level Security on, consultants see only their own rows, and the share page reads one proposal by its token):
    - consultants(id, user_id, name, brand_primary_hex, default_hourly_rate)
    - clients(id, consultant_id, name, industry, contact_email)
    - proposals(id, consultant_id, client_id, title, status, scope_summary, pricing_model, total_price_cents, generated_at, share_token)  where status is one of draft, sent, viewed, won, lost
    - proposal_sections(id, proposal_id, type, content jsonb, position)  where type is one of summary, scope, timeline, pricing, terms
    - past_proposals(id, consultant_id, raw_text, outcome, embedding vector(1536))  where outcome is one of won, lost, unknown
    - view_events(id, proposal_id, viewed_at, referrer)
    
    Screens: /login, /new (client and scope form), /proposals/[id] (editor), /p/[token] (public share page).
    Env vars (names only): NEXT_PUBLIC_SUPABASE_URL, NEXT_PUBLIC_SUPABASE_ANON_KEY, SUPABASE_SERVICE_ROLE_KEY (server only), ANTHROPIC_API_KEY, EMBEDDINGS_API_KEY.
    
    Do not build: billing or plans, PDF export, email notifications, team accounts, a second AI model.
    Done when: npm run dev starts, you can sign in, and the six tables exist with pgvector on and Row Level Security on.
  2. 2. Core Feature

    Build the one feature that proves ProposalPro: a proposal drafted in the consultant's own voice, with a signal when it is opened.
    1. Retrieve: embed the new request (industry, goals, rough deliverables, target price) and query past_proposals by cosine similarity for this consultant's 2 or 3 closest, preferring outcome won.
    2. Generate: call Claude with "You write consulting proposals in this consultant's voice and structure, using their past winning proposals as style reference. Return strict JSON { summary, scope: string[], deliverables: string[], timeline: [{ milestone, week }], pricing: [{ item, amount_cents }], terms }. Do not invent client details that were not provided." Pass the retrieved proposals and the new inputs. Stream the JSON into the editor and save the sections.
    3. Benchmark: compare total_price_cents with the consultant's average for similar projects. If it is more than 20% below, show a non-blocking warning: "This is priced below your typical rate for similar projects. Review before sending."
    4. Share: create a unique share_token and serve /p/[token] as a public, read-only page with no login. On every load, write a view_events row, and set the status to viewed on the first view. Show "viewed" with the time on the proposal list.
    Empty state: with no past proposals, show an upload box for them and one sentence on why they matter.
    Done when: a request returns a proposal that follows a past one's structure, an underpriced draft shows the warning, and opening the share link flips the proposal to viewed.
  3. 3. Landing Page

    Build a one-page landing site for ProposalPro, an AI proposal generator for independent consultants.
    Hero: "Proposals from your own winning proposals, in minutes." Sub: "It drafts scope, pricing and timeline in your voice, then tells you the moment the client opens it." One button: Join the waitlist.
    Sections: the problem (a proposal takes hours and sounds like everyone else's), how it works in four steps (set up a client and scope, generate the draft, refine and benchmark, send and track), a sample proposal with a pricing warning, and an FAQ on whose data it learns from and client confidentiality.
    Waitlist: store the email in a waitlist table in Supabase. No other service.
    Voice: confident and practical, written for a solo consultant.
    Done when: the page renders on a phone and a submitted email appears in the waitlist table.
  4. 4. Branding Package

    Use a design or image tool for this one. A coding agent cannot draw a logo.
    Brand for ProposalPro: a wordmark and an icon that suggest a folded proposal with a check mark.
    Colors: warm off-white, deep ink and one gold accent. Type: a refined serif for headings and a clean sans for the interface.
    Deliverables: wordmark, icon, a proposal cover style that takes the consultant's own logo and color, and one launch graphic.
    Done when: each deliverable is saved in one folder and the icon reads at 32 px.