AI Schema Markup Tool for Small Businesses
AI schema tool that scans a small-business site, writes JSON-LD, and injects it so Google can show rich snippets. No developer, no agency invoice.
A Shopify florist watches a competitor’s Google listing show stars, price, and “In stock” while hers is a blue link and a 2019 meta description. Search Console has been nagging “Missing field aggregateRating” for six months. She Googled schema markup, hit a free generator, pasted JSON-LD into `theme.liquid`, broke the header, paid a freelancer $400 to undo it, and still has no rich snippet. That is the default path for small businesses that do not live in WordPress.
Built for Small Business Owners, Marketers, Non-Technical.
The global SEO services market grew from $90.35B in 2024 to a projected $106.9B in 2025, with long-range forecasts at $143.9B by 2030 (8.3% CAGR). Schema automation is a thin slice of that spend (The Business Research Company; DesignRush / Exploding Topics).
Suggested stack: Next.js (App Router) + Vercel, Crawler, Claude (structured output) + schema-dts, Google Rich Results Test / Schema Validator, Supabase (Auth + Postgres), Inject adapters. Weekend scope: about 10 hours.
The Problem
A Shopify florist watches a competitor’s Google listing show stars, price, and “In stock” while hers is a blue link and a 2019 meta description. Search Console has been nagging…
The Solution
A crawl-then-inject SaaS aimed at shop owners and marketers, not technical SEOs. Paste a URL or connect Shopify / Webflow / WooCommerce. A crawler extracts products, FAQs, events…
Market Research
The global SEO services market grew from $90.35B in 2024 to a projected $106.9B in 2025, with long-range forecasts at $143.9B by 2030 (8.3% CAGR). Schema automation is a thin…
Competitive Landscape
Schema App — The dedicated schema SaaS. AI recommendations, analytics, wide type coverage, enterprise CMS connectors. Strong for agencies and in-house SEO teams. Weak for a…
Business Model
Free ($0) — Instant schema assessment on one URL, PDF of missing types, “powered by” footer. Lead magnet; no inject.
Recommended Tech Stack
Next.js (App Router) + Vercel — Marketing site + authenticated app. Server Actions for scan jobs. Vercel Cron for the weekly recrawl.
AI Prompts to Build This
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1. Project Setup
Build the weekend MVP of "SchemaLift": paste a URL, get valid JSON-LD for it, preview the rich result, and copy the snippet. Stack: Next.js (App Router), TypeScript, Tailwind, Supabase (Postgres, Row Level Security, Auth with email magic link), Claude (Anthropic API) with structured output, schema-dts and Zod for validation. The crawl runs in a small Node process with Playwright, not in a Vercel function. Deploy the app on Vercel. Tables (Row Level Security on, each user reads only their own rows): - sites(id, user_id, url, platform) - pages(id, site_id, url, title, extracted jsonb, last_crawled_at) - schema_docs(id, page_id, types, jsonld jsonb, status, inject_method) where status is one of draft, validated, injected, failed - validation_runs(id, schema_doc_id, passed, errors jsonb, tested_at) Screens: /login, /scan (URL box and preview), /sites. Env vars (names only): NEXT_PUBLIC_SUPABASE_URL, NEXT_PUBLIC_SUPABASE_ANON_KEY, SUPABASE_SERVICE_ROLE_KEY (server only), ANTHROPIC_API_KEY. Do not build: billing or plans, the GTM, Shopify and Webflow injection adapters, the weekly recrawl and drift alerts, the Google Rich Results API, WordPress or WooCommerce support. Done when: npm run dev starts, you can sign in, and the four tables exist with Row Level Security on.
2. Core Feature
Build the one feature that proves SchemaLift: scan, generate, validate, and a snippet to paste. 1. POST /api/scan takes { url }. Fetch the page with Playwright so JavaScript renders. Extract the title, description, products (name, price, currency, availability, image, sku), FAQs, name, address and hours, reviews (rating and count) and events. 2. Send the extract to Claude with a strict JSON schema { types: ("Product" | "FAQPage" | "LocalBusiness" | "Organization" | "Event" | "Review")[], jsonld: object, confidence: number, missing_fields: string[] }. 3. Validate jsonld with schema-dts and a Zod layer. Reject it if the required properties for the chosen type are missing, and save a validation_runs row. 4. Return a preview the page renders as a fake Google rich result (stars, price, hours, an FAQ accordion), and save the document as draft. 5. The only inject method is a copyable script tag of type application/ld+json. Copying it sets the status to injected and inject_method to snippet. Rules: never mark a document that failed validation as injected. Do not inject anything the user has not confirmed. Empty state: with no sites, show the URL box and an example URL. Done when: scanning a product page returns valid Product JSON-LD with a preview, a page missing a price is rejected with the missing field named, and the copied snippet is valid.3. Landing Page
Build a one-page landing site for SchemaLift, schema markup for small businesses. Hero: "Show stars in Google without touching your theme." Sub: "Paste your URL. We write the JSON-LD and keep it valid when your catalog changes." One button: Scan a URL, which joins the waitlist. Sections: a live demo (a URL input that runs a mock scan and animates a rich-result card with stars, a price and an FAQ accordion), the problem (shop owners are stuck while others get schema for free), how it works in four steps (scan, generate, inject, monitor), and an FAQ that says plainly schema does not guarantee rankings, it enables rich results, plus Google policy and surviving theme updates. Waitlist: store the email in a waitlist table in Supabase. No other service. Style: Geist, off-white background, one emerald accent. Done when: the page renders on a phone, the demo animates, and a submitted email appears in the waitlist table.
4. Branding Package
Use a design or image tool for this one. A coding agent cannot draw a logo. Brand for SchemaLift: a wordmark and an icon that suggest a code bracket lifting a star. Colors: off-white, near-black and one emerald accent. Type: Geist for the interface and a mono for JSON-LD. Deliverables: wordmark, icon, a rich-result card style, and one launch graphic. Done when: each deliverable is saved in one folder and the icon reads at 32 px.