Global sales & translation network for online course creators
A Kajabi creator with a $40k English cohort watches Brazil, Mexico, and India light up in YouTube analytics and the checkout geo report. Visitors bounce. The c…
The Problem
A Kajabi creator with a $40k English cohort watches Brazil, Mexico, and India light up in YouTube analytics and the checkout geo report. Visitors bounce. The course is English-only. Studio localization used to mean $10,000 a language, plus a local marketer they do not know, plus a checkout that fails on local cards, plus WhatsApp support at 11pm in a timezone they do not staff. So they do nothing, quarter after quarter, and call it “international later.”
The leftover work is not words. Kajabi shipped native transcription, translation, and dubbing in 100-plus languages by December 29, 2025. YouTube rolled multi-language audio to millions of creators in September 2025; pilot watch time from non-primary-language viewers cleared 25%, and channels like Jamie Oliver’s saw a 3x view lift. AI dubbing now runs $1–$10/min against studio $50–$200 per finished minute. Rask, HeyGen, ElevenLabs, and Murf will sell you the button. CourseTranslate will sell you a $299/mo seat and a calculator that claims Spanish +40% and Mandarin +60%. None of that books a Pix ad, staffs Portuguese support, files the local tax invoice, or stands up a checkout that actually converts in São Paulo.
Udemy is not the escape hatch. Auto-captions cover five languages, and only after 20 enrollments. Phillip Burton (79k students on one course) watched one title get 25 auto-translated languages and another with 4,700 students stay English — with no way to request coverage. Udemy’s take is 37–63% depending on who drove the sale. Instructors on the official forum get told to DIY Google Translate or AWS. Facebook course-creator groups (28k-plus) argue about “going global” and then stall on hiring a stranger in another country. Translation is a solved commodity. The unfinished sale is the product.
The Solution
Revoice is not another dubber. It sells the finished sale in-country: local partner, local ads, local checkout, local support, royalties split after the money hits. Start as a done-for-you agency in one country. Earn the marketplace later. Creators who wanted a two-sided royalty network in 2024 now have a free YouTube dub and a Kajabi toggle; they will not split 20% for words they can generate on Tuesday. They will split for an operator who already knows Brazilian paid social and can close on Pix.
The hook is a free International Revenue Audit. Pull geo from YouTube Studio and Kajabi/Teachable. One-page memo: top three countries by proven demand, a dollar projection, a named local partner ready to run each. Then a Pilot: one country, 60 days, $2,500 setup plus 30% of gross for 12 months (creator keeps 70% of revenue they were not making). Continuity on the supply side is Partner Guild at $99/mo — vetted translators, dubbers, and growth marketers pay for deal flow, not the creator. After the pilot proves the unit, additional countries run on a 20% platform take of incremental international revenue. Whisper and translation APIs are partner tooling, not the product you sell.
How it works:
- Audit — Ingest YouTube and Kajabi/Teachable geo. Return a one-pager: countries, projected take, named partner. No card.
- Pilot — One country. Partner dubs and rewrites the landing page; Revoice stands up checkout and tax. $2,500 plus 30% of gross for 12 months.
- Sell — Partner runs in-country ads, WhatsApp support, and creator-adjacent distribution. You are measured on sales, not on BLEU score.
- Split — Stripe Connect routes creator / partner / platform. Creator approves each new market in one click. Later countries: 20% platform take on incremental international revenue.
You are a commercial bridge, not a TMS. If the first ten creators in Brazil or Mexico will not pay a rev share for a finished market entry, do not build the marketplace.
Market Research
North America is about 35% of global e-learning. Roughly two-thirds of spend is already outside the English-default home market, and the fast regions are compounding faster than the U.S. catalog. That is the demand pool. The localization-services TAM ($1.4B → $4.1B in some reports; global e-learning printed as high as $750B–$1T by 2033 in others) is context, not the wedge. You do not need that TAM if ten Kajabi heroes will pay $2,500 to open Mexico.
- LATAM e-learning $30.51B in 2024 → $52.1B by 2030 at 9.3% CAGR (GlobeNewswire / IMARC-class 2025–2035 regional reports). Brazil is a quarter-plus of the region. Portuguese and Spanish are the first two languages that matter, not “100+” as a feature grid.
- Asia-Pacific e-learning ~20.9%/yr. Fastest major region. Hindi, Indonesian, Korean as second-wave partners — after you have a repeatable checkout-and-ads playbook in one LATAM country, not before.
- North America ~35% of global e-learning, so about two-thirds of the world’s course spend sits in non-English-default markets. English creators treating “international” as a nice-to-have are leaving the majority of the pie unlabeled.
- AI dubbing $1–$10/min vs studio $50–$200/finished min. A 10-minute lesson that used to cost $500–$2,000 to dub now costs $10–$100. That collapse is why DIY tools exist and why a marketplace that only sells cheaper words is already dead.
- Kajabi native dubbing, 100-plus languages, by December 29, 2025. Translation is a platform feature. Selling it again is a feature war you lose to the host.
- YouTube multi-language audio, September 10, 2025. Distribution already expects a dubbed track. Course landing pages have not caught up: checkout, tax, support, local creative.
Stage: emerging overlay on mature e-learning and mature language services. No dominant “one checkout, many countries, local operator attached” product for independent creators. Udemy is a marketplace that picks winners. Rask is a minute meter. Agencies are four-to-five figures per course per language and do not sell. Search demand for “translate online course” / “course reseller program” is effectively 0/mo — same outbound reality as every other creator tool that is not “HeyGen.”
Competitive Landscape
Everyone you will be compared to sells words, seats, or a take on the English catalog. Nobody packages in-country marketing + checkout + support as the SKU.
- Rask / HeyGen / ElevenLabs / Murf — DIY dubbing, $50–$299/mo typical creator seats. Rask adds $1–$2/min overages. HeyGen publicly discussed around $200M ARR. They win the “press button, get Spanish audio” job. They do not hire a marketer in Guadalajara. Adjacent, loud, and the reason you must not position as cheaper dubbing.
- CourseTranslate — $299/mo. Claims Spanish +40% / Mandarin +60% on an ROI calculator. Still a translation subscription, not a sales network.
- Kajabi Pro — $499/mo, and native dubbing is now in the platform. You integrate; you do not compete with the host on transcription.
- Udemy — 37–63% take. Auto-captions in five languages after 20 enrollments. Creator cannot request coverage (Phillip Burton, 79k students). Global distribution with no control. Your counter: 20% on incremental international, creator approves markets.
- Traditional localization agencies — Four-to-five figures per course per language. Quality and compliance. No royalty split, no local ads, no creator-friendly checkout. Partner bench, or a price foil on the sales page.
Your Opportunity
Position on the leftover work AI did not cheapen: in-country marketing, checkout, support, tax. Free audit from the creator’s own geo. Pilot one country at $2,500 + 30% / 12 months. Guild at $99/mo so partners pay rent. Do not open a two-sided marketplace on day one — recruit 1099 operators in one country, prove ten paying creators, then productize matching. HeyGen sells software to a self-serve buyer. You sell a finished market entry to someone who will not hire a Brazilian media buyer at midnight.
Business Model
Agency first, marketplace later. The creator does not want another $99 SaaS next to Kajabi Pro. They will pay a setup fee plus a share of money that did not exist in English. Partners pay a small membership for deal flow so the two-sided piece has a continuity line that does not tax the talent.
- International Revenue Audit ($0) — Geo from YouTube / Kajabi. Top three countries, projected earnings, named partner. The close.
- Pilot Market ($2,500 + 30% of gross for 12 months) — One country, done-for-you. Creator keeps 70%. Setup covers partner production at the AI-dubbing price floor. This is the honest test of whether they will split royalties instead of buying Rask and keeping 100%.
- Country expansion (20% platform take on incremental international revenue) — Each additional market after the pilot. Partner cut negotiated 15–25% out of the remaining creator share, per country. One checkout, one tax stack, one split.
- Partner Guild ($99/mo) — Continuity billed to local operators, not creators. Private deal flow, workflow training, priority match.
Unit Economics
- $2,500 — Pilot setup (covers dub + landing rewrite at $1–$10/min)
- 30% / 12 mo, then 20% — Take on incremental international gross
- $99/mo — Guild ARPU on the partner side
- ~$80k–$150k — Honest year one on 8–12 pilots (assumptions: 10% audit accept, 20% pilot close)
- under agency four-to-five figures — You are cheaper than a localization shop for a creator doing under about $12k/yr in a given country, and aligned to sales
Year-one math that is allowed to be ugly: 500 named instructors sourced from Udemy forums, Kajabi Hero lists, Teachable awards; 50 audits; 10 pilots; $25k setup plus mid-five-figures of rev share if international gross per pilot lands around $18k. Miss the close rate by half and you are a $30k–$50k year. That is still a real agency. The marketplace only exists if those ten retain.
Recommended Tech Stack
Do not build a dubbing company. Build payouts, partner ops, and Kajabi/Teachable webhooks. Whisper and translation APIs are how partners work faster; they are not the homepage.
- Next.js (App Router) + Vercel — Creator portal (audits, market approvals, statements) and partner portal (jobs, assets, payouts).
- Stripe Connect — Destination charges or separate charges and transfers. Splits: creator / partner / platform. Handle refunds and 12-month pilot vs 20% expansion in product catalog, not in a spreadsheet.
- Kajabi / Teachable webhooks — Enrollment, refund, geo if exposed; otherwise CSV/API pull for the audit. Do not hold the canonical course if you can avoid it — license an edition, deep-link or clone per their TOS.
- Whisper + translation APIs — Partner tooling: first-pass transcript and draft dub. Human partner always post-edits. Keep this behind the partner login.
- Postgres — creators, partners, markets, editions, contracts (split %, start/end), orders, payouts, audit_memos. Version the localized assets.
- Resend (or similar) — Audit delivery, weekly country numbers to the creator, partner job alerts.
Hard parts that are not code: recruiting operators (r/TranslatorsCafe, ProZ, language-specific marketing subs), local ads quality, and tax. Pick Brazil or Mexico first and stay there until the unit is boring.
AI Prompts to Build This
Copy and paste these into Claude, Cursor, or your favorite AI tool.
1. Project Setup
Create a Next.js App Router (TypeScript, Tailwind) app named Revoice. Postgres: creators (id, email, home_platform TEXT CHECK home_platform IN ('kajabi','teachable','udemy','other')), partners (id, country, languages[], guild_status), markets (id, country_code, status), editions (id, creator_id, market_id, partner_id, course_ref, status), contracts (id, edition_id, setup_cents, platform_take_bps, partner_take_bps, term_end), orders (id, edition_id, gross_cents, currency, stripe_payment_id), payouts (id, order_id, party TEXT CHECK party IN ('creator','partner','platform'), amount_cents). Stripe Connect with a $2,500 Pilot product plus a 30% application fee for 12 months, then 20% on expansion SKUs. Partner Guild as a $99/mo subscription on the partner Connect account. Webhooks: Kajabi, Teachable, Stripe. Env: STRIPE_SECRET_KEY, STRIPE_CONNECT_CLIENT_ID, KAJABI_WEBHOOK_SECRET, TEACHABLE_WEBHOOK_SECRET. Do not build a public dubbing UI.2. Audit Script + Stripe Splits
Build POST /api/audits that accepts a YouTube channel id and a Kajabi/Teachable export (CSV of orders with country). Output a one-page memo: top 3 countries by sessions or revenue, a conservative conversion assumption, projected 12-month international gross, and a placeholder partner_name per country. Store the memo. Wire Stripe Connect: on Pilot checkout, collect $2,500 setup to the platform, then application_fee_percent 30 on in-country charges for 12 months (creator keeps 70), switching to 20 after term_end. Partner payouts via Transfer from the platform share, not from the creator share, unless the contract says otherwise. Log every split. Refunds reverse all three legs.3. Landing Page
Design a one-pager for Revoice. Hero: “We sell your course in-country. Dubbing is the easy part.” Sub: “Free International Revenue Audit from your YouTube and Kajabi geo. One country. Finished checkout, ads, and support.” Sections: why Kajabi native dubbing and YouTube multi-language audio still leave the sale unfinished; LATAM $30.51B → $52.1B; competitor strip (HeyGen/Rask seats, Udemy 37–63% take, Kajabi Pro $499, agencies at four-to-five figures); how it works (audit, pilot, sell, split); pricing ($2,500 + 30% / 12 months, then 20%; Partner Guild $99/mo). CTA is the audit, not a signup for minutes. Geist, off-white, near-black, one aubergine accent. Never say “AI dubbing platform.”4. Branding Package
Brand Revoice: wordmark plus a small mark that suggests a passport stamp, not a waveform. Near-black, aubergine accent, two paper neutrals. Voice: operator-to-operator, specific countries, specific money. Three rules: never compete with Kajabi on features, always show creator keep-rate (70% then implied 80% after partner cut is negotiated), never promise a language count as the value. One-page brand sheet, hex, type, and three audit-email variants that open with the creator’s actual top geo.Sources
Market sizing, competitive pricing, and demand signals collated from Ideabrowser MCP idea #9334 and the public research it cites (September 2026 snapshot). Triangulate before you cite in investor materials. LATAM/APAC figures are the primary cited stats; broader e-learning and localization TAM numbers are secondary context only.
- GlobeNewswire — Latin America e-learning market ($30.51B 2024, $52.1B 2030, 9.3% CAGR)
- IMARC — E-learning market (North America share context)
- YouTube official blog — Multi-language audio
- Kajabi — Transcription, translation, and AI dubbing enhancements (Dec 2025)
- Kajabi Help — Transcripts, translations, dubbing
- HeyGen ~$200M ARR reporting
- HeyGen pricing
- Udemy — Instructor revenue share (37–63%)
- Udemy — Auto-generated subtitles FAQ
- Udemy Community — Instructors requesting translation coverage
- AI dubbing pricing 2026 ($1–$10/min vs studio)
- SimulTrans — eLearning translation (agency price foil)
Page sourced via Ideabrowser MCP (idea_id 9334): get_idea_research, competitive_analysis, keyword_list, community_analysis, get_verified_research.
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