Starter Kit
Health ~10 hours to build

Personal Wellness Coach

AI wellness that adapts to your life, not the other way around.

The Problem

Most wellness apps treat everyone the same way. Track your water. Log your sleep. Do 10,000 steps. But your life isn't generic, and your wellness shouldn't be either. Busy professionals have tried everything—habit trackers, fitness apps, meditation programs—but 70% abandon these tools within weeks because they don't adapt to real life. You're slammed on Tuesdays, skip breakfast when stressed, and need different motivation at 6 AM versus 10 PM. Current solutions offer rigid programs that break the moment your schedule changes, leaving you feeling like a failure for not fitting into their mold.

The Solution

Build a personal wellness coach that learns how you actually live and creates habits that stick. The app integrates with your calendar, fitness trackers, and daily patterns to suggest micro-habits that fit your actual schedule. Stressed before a big meeting? It suggests a 2-minute breathing exercise. Free 15 minutes between calls? Perfect time for that walk. It's like having a wellness coach who knows your life inside out and never judges you for being human.

How it works:

1

Connect Your Life

Link your calendar, fitness tracker, and daily apps

2

AI Learns Patterns

System analyzes your schedule, stress points, and free time

3

Get Smart Nudges

Receive contextual micro-habit suggestions at the right moments

4

Build Lasting Habits

Track progress as habits stick without disrupting your life

Market Research

The habit tracking market is experiencing explosive growth, driven by rising consumer interest in preventive health and digital wellness tools. Remote work has normalized digital health adoption, and companies are investing more in employee well-being programs.

  • Market projected to grow from $1.7B (2024) to $5.5B (2033) at 14.2% CAGR
  • 90,500+ monthly searches for "habit tracker" with low competition for specialized terms
  • Strong community signals: Reddit (r/productivity 2M+ members), Facebook groups, YouTube wellness channels
  • 70% of users abandon health programs lacking personalization—huge opportunity for adaptive solutions
  • Corporate wellness programs expanding—$10/employee/month is an accessible price point for HR budgets

Competitive Landscape

The market has 1,000+ habit tracking apps, but few address personalization and schedule integration effectively. Most treat habit building as a one-size-fits-all experience, leaving a clear gap for AI-driven adaptive solutions.

Habitica

Gamified habit tracker with RPG elements. Fun but not adaptive to schedules or real-life context.

Free with premium $5-$10/mo

Streaks

Simple, Apple-focused habit tracker. Clean design but no AI personalization or calendar awareness.

$4.99 one-time purchase

Fabulous

Science-based habit building with coaching. Beautiful but follows rigid programs, not your life.

$12.99/mo or $64.99/year

Noom / Headspace

Established wellness apps with large user bases. Expensive and focused on specific niches (weight, meditation).

$59-$70/mo subscription

Your Opportunity

None of these competitors integrate with your calendar to understand your actual availability, or use AI to adapt suggestions based on your stress levels and patterns. The first truly adaptive wellness coach has a clear path to differentiation.

Business Model

Start with a B2C subscription for busy professionals, then expand into B2B corporate wellness programs. The lead magnet (free wellness quiz) captures emails and demonstrates AI personalization before asking for payment.

Starter

$9/mo

Calendar sync, basic habit suggestions, progress tracking

Pro

$29/mo

Wearable integrations, advanced AI coaching, mental health check-ins

Corporate

$10/emp

Team dashboards, admin controls, wellness analytics, SSO

Growth Channels

$5M

ARR Potential

YouTube

Productivity influencers

Reddit

AMAs & community

HR

Corporate partnerships

Recommended Tech Stack

This app requires calendar integrations, wearable data sync, and AI-powered personalization. The stack prioritizes mobile-first experience with robust API integrations.

Expo / React Native

Cross-platform mobile app with native performance, push notifications, and app store deployment

Supabase

Postgres database with auth, real-time sync for habit updates, and row-level security

OpenAI API

GPT-4 for personalized habit suggestions, contextual coaching messages, and pattern analysis

Google Calendar API

Calendar sync to understand schedule, find free time, and detect high-stress periods

Apple Health / Google Fit

Wearable data integration for sleep, steps, heart rate, and activity patterns

Stripe / RevenueCat

Subscription billing with mobile app store integration and B2B invoicing

AI Prompts to Build This

Copy and paste these into Claude, Cursor, or your favorite AI tool.

1. Project Setup

Create a new Expo React Native project for a personal wellness coach app. Set up: Project structure with TypeScript, Expo Router for navigation, and NativeWind for styling. Supabase for database with tables for users (profile, preferences, timezone), habits (user_id, name, frequency, time_preference), habit_logs (habit_id, completed_at, context), and calendar_events (user_id, event_data, stress_level). Supabase Auth for email/social login. Basic API routes for habit CRUD, log tracking, and user preferences. Include environment variables setup, proper error handling, and folder structure with /app, /components, /lib, /hooks, and /types directories.

2. Core Feature

Build the AI-powered habit suggestion engine for the wellness coach app. Requirements: Google Calendar OAuth integration that syncs events and identifies free time slots. Algorithm that analyzes: calendar density to detect high-stress days, gaps between meetings for micro-habit opportunities, recurring patterns (e.g., "always free at 7am"). OpenAI API integration that generates contextual suggestions like "You have 15 minutes before your next meeting - perfect for a quick walk" or "Busy day ahead - start with 2-minute breathing exercise". Push notification system that sends suggestions at optimal times. User feedback loop to learn preferences (thumbs up/down on suggestions). The flow: Calendar syncs → AI analyzes patterns → Generates personalized suggestions → User receives timely notifications → Feedback improves future suggestions.

3. Landing Page

Create a landing page for WellnessWise (personal wellness coach) using Next.js and Tailwind CSS. Include: Hero section with headline "Wellness That Fits Your Life" and subheadline about AI that adapts to your schedule. Animated demo showing calendar integration and contextual suggestions. Problem/solution section contrasting "Generic Apps" vs "WellnessWise". How it works with 4 steps (Connect, Learn, Suggest, Build). Social proof section with testimonial placeholders. Interactive wellness quiz CTA that captures email (lead magnet). Pricing section with Individual ($9/mo) and Corporate tiers. FAQ addressing privacy concerns. Clean, calming design with soft greens and blues. Mobile-first responsive layout.

4. Branding Package

Create a branding package for WellnessWise, an AI-powered personal wellness coach that adapts to busy professionals' schedules: Logo concept - Simple mark combining wellness (leaf/growth) with personalization (adaptive/flowing element). Should feel calm yet modern, work at small sizes for app icon. Color palette - Primary: Calming teal/sage green (wellness), Secondary: Warm neutral (approachable), Accent: Soft coral or gold (energy/action). Typography - Heading font that feels friendly yet professional (not clinical), body font that's highly readable on mobile. Provide hex codes, Google Fonts recommendations, and usage guidelines. Include light and dark mode variations suitable for mobile app UI.

5. Lead Magnet Quiz

Build an interactive wellness quiz for WellnessWise that captures leads and demonstrates AI personalization. Requirements: 8-10 questions covering: work schedule type (9-5, shift, flexible), biggest wellness challenges (sleep, stress, exercise, nutrition), past app experiences, preferred habit timing, stress triggers. Animated progress bar and smooth transitions between questions. Email capture at 70% completion with promise of personalized report. AI-generated results page showing: Wellness profile type, Top 3 recommended micro-habits, Personalized daily schedule preview, CTA to download app. Store responses in Supabase for future personalization. Track conversion from quiz start to email capture to app download.

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