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Personalized Employee Wellness Platform for Small Businesses

AI-driven employee wellness platform that personalizes health programs for small businesses, boosting engagement and retention at an SMB-friendly per-employee price.

Most small-business wellness programs are one-size-fits-all disasters that employees quietly ignore. HR pays for a bundle of generic yoga videos and step challenges, then watches participation crater within a quarter. The person drowning in financial stress never wanted a meditation app. The warehouse crew with back pain never needed a nutrition webinar. The new parent running on four hours of sleep skips every "lunch-and-learn." The budget gets spent, a wellness box gets checked, and turnover keeps climbing anyway.

Built for Small Business Owners, Solo Founders, Marketers.

The global workplace wellness market is projected to grow from about $56.5B in 2025 to roughly $92B by 2035, a CAGR near 5.0% (Future Market Insights). This is not a niche — it is a mature, tens-of-billions category with a steady growth floor.

Suggested stack: Next.js 14 (App Router) + Vercel, Supabase (Postgres + Auth) with row-level security, Merge.dev (unified HRIS API), OpenAI (gpt-4o-mini) + a lightweight ranking model, Terra API (optional wearables), Stripe Billing. Weekend scope: about 12 hours.

The Problem

Most small-business wellness programs are one-size-fits-all disasters that employees quietly ignore. HR pays for a bundle of generic yoga videos and step challenges, then watches…

The Solution

WellnessIQ is an AI-driven wellness platform that builds a personalized health journey for every employee instead of shipping the same content to everyone. During onboarding, each…

Market Research

The global workplace wellness market is projected to grow from about $56.5B in 2025 to roughly $92B by 2035, a CAGR near 5.0% (Future Market Insights). This is not a niche — it is…

Competitive Landscape

Virgin Pulse (Personify Health) — The category leader, serving an estimated 14M+ users with deep HRIS/HCM integrations, a broad content ecosystem, and a rewards engine. Powerful…

Business Model

AI Wellness Needs Assessment ($0) — An interactive tool that scores a company's current wellness gaps and employee engagement. Pure lead-gen and trust-builder.

Recommended Tech Stack

Next.js 14 (App Router) + Vercel — One repo for the marketing site, employee app, and manager dashboard; Edge routes for webhooks and Vercel Cron for weekly re-ranking and summary…

AI Prompts to Build This

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  1. 1. Project Setup

    Build the weekend MVP of "WellnessIQ": employees describe their goals in two minutes and get a short list of wellness modules matched to them, while their employer sees only anonymous group totals. It never shows an individual's answers to anyone but that person.
    
    Stack: Next.js (App Router), TypeScript, Tailwind, Supabase (Postgres, Row Level Security, Auth with email magic link), the Anthropic API to turn a free-text goal into tags. Scoring is plain code. An employer creates a company and shares a join code. A Vercel Cron route refreshes recommendations weekly. Deploy on Vercel.
    
    Tables (Row Level Security on; a person reads only their own rows; the employer reads aggregates through a function that hides small groups):
    - organizations(id, name, join_code, created_by)
    - people(id, org_id, user_id, department, consent_at)
    - assessments(id, person_id, goals_text, tags jsonb, schedule jsonb, created_at)
    - modules(id, domain, title, tags text[], content_url) domain is mental, fitness, nutrition, sleep or financial
    - engagement_events(id, person_id, module_id, action, created_at)
    - recommendations(id, person_id, module_id, score, rank, generated_at)
    
    Screens: /login, /join (a code and a consent screen), /assessment, /my-plan, /admin (aggregates only).
    Env vars (names only): NEXT_PUBLIC_SUPABASE_URL, NEXT_PUBLIC_SUPABASE_ANON_KEY, SUPABASE_SERVICE_ROLE_KEY (server only), ANTHROPIC_API_KEY, CRON_SECRET.
    
    Do not build: billing, per-seat pricing or starter packs, HRIS imports, wearable data, outcome or return-on-investment comparisons between people, any individual view for managers.
    Done when: npm run dev starts, you can sign in, and the six tables exist with Row Level Security on.
  2. 2. Core Feature

    Build the one feature that proves WellnessIQ: a plan that fits the person, and a dashboard that cannot be used to single anyone out.
    1. Joining needs the company's code and a consent screen that says in plain words what the employer sees (group totals for groups of 5 or more, never an individual's answers or activity) and that the person can delete their data. Save consent_at.
    2. The assessment takes goals as free text, a few schedule choices and interests. Send only the goals text to the Anthropic API, with no name, department or company, and a strict JSON schema { domains: string[], intensity: "low" | "medium" | "high", constraints: string[] }. Cache the tags by a hash of the text so an unchanged assessment is not sent again. The tags describe what the person typed; never infer a health condition.
    3. Score every module in code: tag match plus recent engagement, rewarding completed modules in preferred domains and decaying ignored ones. Save the top 8 to recommendations with score and rank. Run it right after an assessment and weekly from the cron route (protected by CRON_SECRET).
    4. /my-plan shows the 8 modules with one line on why each was picked, and logs started and completed actions.
    5. The admin dashboard calls a database function that returns, per department, the active rate, the completion rate by domain and the week-over-week trend. The function returns nothing for any department with fewer than 5 people and says "Too few people to show".
    6. A Delete my data button removes the person's assessments, events and recommendations.
    Rules: no screen, query or export may return one person's goals, tags or activity to an employer. Say "wellness suggestions, not medical advice" on the plan page.
    Empty state: with no assessment, show the assessment and the line "Two minutes, only you see your answers".
    Done when: a new employee joins with consent, gets 8 modules with reasons, the admin sees department totals only, a department of 4 shows no number, and a direct query as the admin for one person's assessment returns no rows.
  3. 3. Landing Page

    Build a one-page landing site for WellnessIQ, employee wellness that fits each person, for small businesses.
    Hero: "Wellness your team will actually use, and nobody has to be watched for." Sub: "Each person gets a short plan from their own goals. You see only anonymous group totals." One button: Join the waitlist.
    Sections: a sample plan with reasons, a sample group dashboard with one group marked "Too few people to show", how it works in four steps (join with a code, set goals, get a plan, see group totals), and an FAQ on what the employer can and cannot see, consent and deleting your data, and what the suggestions are not (medical advice).
    Waitlist: store the email in a waitlist table in Supabase. No other service.
    Style: Geist, a warm off-white background, one soft blue-green accent, generous whitespace.
    Done when: the page renders on a phone and a submitted email appears in the waitlist table.
  4. 4. Branding Package

    Use a design or image tool for this one. A coding agent cannot draw a logo.
    Brand for WellnessIQ: a wordmark and an icon that suggest a leaf made from a single continuous line.
    Colors: warm off-white, ink and one soft blue-green. Type: Geist.
    Deliverables: wordmark, icon, five domain icons (mental, fitness, nutrition, sleep, financial) that read at 24 pixels, a "private to you" label, and one launch graphic.
    Done when: each deliverable is saved in one folder and the five domain icons are distinguishable in black and white.
Personalized Employee Wellness Platform for… | Weekend MVP