All Startup Ideas

Subscription Analytics Dashboard

Build a SaaS dashboard that tracks MRR, churn, LTV, and key subscription metrics. Full breakdown with AI prompts to build it this weekend.

SaaS founders often fly blind when it comes to their metrics. Stripe gives you raw data, but calculating MRR, churn rate, and customer lifetime value requires spreadsheet gymnastics. Most founders either ignore these metrics entirely or spend hours each month manually calculating them. By the time they realize churn is killing their business, it's often too late to course-correct.

Built for Developers, Solo Founders.

Stripe publicly reports processing for millions of businesses; every Stripe-native SaaS is a potential user, and most under $50K MRR use a spreadsheet.

Baremetrics’ entry plan sits at $129/mo (as of 2024 public pricing), ChartMogul at $100+/mo—both price floors are well above early-stage founder comfort.

Global SaaS market projected past $900B by 2030 (Gartner); every new SaaS needs MRR/churn/LTV math on day one.

Suggested stack: Next.js 14 + TypeScript, Supabase (Postgres + Edge), Stripe OAuth + webhooks, Tremor + Recharts, Resend + Slack webhooks, Vercel Cron + Stripe Billing. Weekend scope: about 10 hours.

The Problem

SaaS founders often fly blind when it comes to their metrics. Stripe gives you raw data, but calculating MRR, churn rate, and customer lifetime value requires spreadsheet…

The Solution

A clean, focused dashboard that connects to Stripe and automatically calculates the metrics that matter: MRR, ARR, churn rate, LTV, and revenue growth. No complex setup, no…

Market Research

Stripe publicly reports processing for millions of businesses; every Stripe-native SaaS is a potential user, and most under $50K MRR use a spreadsheet.

Competitive Landscape

ChartMogul — Category incumbent. Rich cohort analysis, CRM syncs, forecasting. Priced for Series A+ teams; setup is heavier than indie founders want. $100/mo Launch → $500+/mo…

Business Model

Free ($0) — 1 Stripe account, up to $10K MRR, core dashboard, 14-day history

Recommended Tech Stack

Next.js 14 + TypeScript — Marketing site, dashboard, Stripe OAuth callback, webhook endpoint. Server Components render the dashboard from pre-aggregated Postgres rows for sub-300…

AI Prompts to Build This

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  1. 1. Project Setup

    Create a Next.js app with Tailwind CSS for a Subscription Analytics Dashboard.

The app needs:
- A landing page with "Connect Stripe" OAuth button
- A dashboard page showing: MRR, ARR, Churn Rate, LTV, Customer Count
- Charts showing MRR trend over the last 12 months
- Dark/light mode toggle
- Use shadcn/ui components for a polished look

Use the App Router and set up Stripe OAuth with the Connect flow.

  2. 2. Core Feature

    Add API routes that:
1. Connect to Stripe API using the connected account's access token
2. Fetch all subscriptions and calculate MRR (sum of active subscription amounts)
3. Calculate churn rate (canceled / total subscriptions in a period)
4. Calculate LTV (average revenue per customer / churn rate)
5. Return all metrics as JSON for the dashboard

Include caching to avoid hitting Stripe API limits.

  3. 3. Landing Page

    Create a landing page with:
- Headline: "Finally understand your SaaS metrics"
- Subheadline explaining the problem
- Screenshot/mockup of the dashboard
- 3 benefit cards: Real-time MRR, Churn alerts, LTV tracking
- Pricing: Free tier (1 product) and Pro ($19/mo for unlimited)
- FAQ section about security and Stripe integration