Starter Kit
All Startup Ideas
SaaS ~10 hours to build

Subscription Analytics Dashboard

Know your numbers. Grow your MRR.

The Problem

SaaS founders often fly blind when it comes to their metrics. Stripe gives you raw data, but calculating MRR, churn rate, and customer lifetime value requires spreadsheet gymnastics. Most founders either ignore these metrics entirely or spend hours each month manually calculating them. By the time they realize churn is killing their business, it's often too late to course-correct.

The Solution

A clean, focused dashboard that connects to Stripe and automatically calculates the metrics that matter: MRR, ARR, churn rate, LTV, and revenue growth. No complex setup, no learning curve—just connect Stripe and see your numbers in real-time.

How it works:

1

Connect Stripe

OAuth integration in one click

2

Auto-calculate

MRR, churn, LTV computed instantly

3

Track trends

See growth and churn over time

Market Research

The SaaS analytics market is dominated by expensive enterprise tools like ChartMogul and Baremetrics. There's a clear gap for a simpler, more affordable option for indie hackers and early-stage founders.

  • Baremetrics charges $108/month minimum—overkill for early-stage startups
  • Over 1M businesses use Stripe, most without proper analytics
  • Indie Hackers forum shows constant demand for affordable alternatives

AI Prompts to Build This

Copy and paste these into Claude, Cursor, or your favorite AI tool.

1. Project Setup

Create a Next.js app with Tailwind CSS for a Subscription Analytics Dashboard. The app needs: - A landing page with "Connect Stripe" OAuth button - A dashboard page showing: MRR, ARR, Churn Rate, LTV, Customer Count - Charts showing MRR trend over the last 12 months - Dark/light mode toggle - Use shadcn/ui components for a polished look Use the App Router and set up Stripe OAuth with the Connect flow.

2. Core Feature

Add API routes that: 1. Connect to Stripe API using the connected account's access token 2. Fetch all subscriptions and calculate MRR (sum of active subscription amounts) 3. Calculate churn rate (canceled / total subscriptions in a period) 4. Calculate LTV (average revenue per customer / churn rate) 5. Return all metrics as JSON for the dashboard Include caching to avoid hitting Stripe API limits.

3. Landing Page

Create a landing page with: - Headline: "Finally understand your SaaS metrics" - Subheadline explaining the problem - Screenshot/mockup of the dashboard - 3 benefit cards: Real-time MRR, Churn alerts, LTV tracking - Pricing: Free tier (1 product) and Pro ($19/mo for unlimited) - FAQ section about security and Stripe integration

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